Puebla Entrepreneurs
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PEN / Formats

Reverse Pitch

Spot the flaws before the fix appears.

The format

The presenter shows a flawed example first: a bad ad, a weak offer, a broken pricing page. The group hunts for everything wrong with it, builds the fix together, and only then sees what the presenter actually did.

How it works

A simple structure, useful conversations.

  1. The presenter shows a flawed example from their own business (or a classic)

  2. The group lists the flaws for 10 minutes

  3. The reveal: what really happened, what the fix was, and what it changed